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Authorized Dealer

While we do purchase most of the products we sell direct from the manufacturer of such products, many deny us official authorized status due to the fact that we do not adhere to their Minimum Advertised Pricing (MAP) policies. MAP policies are a method manufacturers may use to ensure that retailers sell their products at a certain minimum price. Our philosophy has always been to sell products at the LOWEST possible price, even when these prices are below a manufacturer’s MAP policy guidelines. Accordingly, there are instances where we do not adhere to MAP policy guidelines and are denied “authorized reseller” status or, even in some cases, are prohibited from buying direct from the manufacturer of a line of products even though our volume and service would otherwise warrant being supported by these manufacturers. In those instances, we purchase our products from distributors and other retailers of new products that resell to us.

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